IvalWrites

Fashion has always carried history within its threads. Long before trends were named or seasons defined, fabric was shaped by climate, craft, and culture. Crushed silk was born this way...

Some milestones are not about arrival, but about acknowledgement. Being featured in Kungumam Thozhi, a widely respected Tamil women’s magazine, is one such meaningful moment in the journey of our...

In Tamil households, traditions are not merely followed — they are felt. Passed gently from one generation to the next, they carry love, memory, and meaning. Among them, the Pongal...

Every woman carries with her certain treasures that time can never erase. An old piece of jewellery — perhaps ancestral, perhaps gifted by someone deeply loved — holds memories far...

In Tamil culture, colours are never accidental. They are inheritances — carried from epics, rituals, landscapes, and the quiet codes of everyday life. Even in Silappathikaram, nature is not a...

Halfsarees have been a timeless attire in Indian fashion, exuding grace and elegance. At Ival, we believe that halfsarees are not just a traditional wear but a canvas to express...

Halfsarees, also known as "Langa Voni" in Telugu, "Pavadai Davani" in Tamil, and "Langa Davani" in Kannada, are a cherished part of South Indian tradition. These graceful ensembles, which consist...